Free tool for coaches
Coaching funnel conversion calculator
Enter your real visitor, lead, booking, attendance, and client counts. See the conversion rate at each step without relying on a generic industry benchmark.
Enter one month of numbers
Use the same time period and traffic source for every field. Your entries stay in your browser.
Unique visitors to the offer page
People who submitted the form or opted in
Confirmed discovery call bookings
Booked prospects who showed up
Attendees who became paying clients
Your funnel rates
Fill in the five counts to see the share of people who move through each step. You can enter zero for a stage that has no conversions yet.
How to read the numbers
Each rate is the next stage divided by the previous stage. For example, if 20 of 100 leads book a call, your lead-to-booking rate is 20%. Use counts from the same month and the same traffic source.
A lower rate does not automatically mean that step is broken. Look at lead quality, offer fit, traffic source, and the size of your sample. Compare against your own history before changing a page or email sequence.
If bookings lag behind leads, inspect the invitation and scheduling flow. If many booked calls are missed, inspect confirmation and reminders. If attended calls rarely become clients, review qualification and the offer itself.